People reach out to you. They know you, they like you, and trust your authority, so all you need to do is qualify, and make an offer.

People reach out to you. They know you, they like you, and trust your authority, so all you need to do is qualify, and make an offer.

1 viral video gave us the demand to increase our prices by 10x. Reach millions of people online with the power of 1 video.

Let’s analyze a video with 8M+ views.

Shot and edited on a 2018 Android phone – you’ll see why this works in the next part.

I need a fancy pro camera setup.

It’s nice, but not necessary. All our viral videos with over 1 to 8 million views were filmed and edited on a 2018 Android phone, in a free mobile app. Things that actually matter:

• the thumbnail – why would stop scrolling?
• the headline – why would someone click?
• the idea – what will someone learn?
• the hashtags – what trends / catalysts can you use?
  
  After proof of concept, we can scale. Then it becomes a volume game. The more attention real estate we put out, the more your following compounds. That’s when investing in professional editors and equipment makes sense to save you time.

My industry is different.

If there’s someone else in your industry with millions of views, then there’s an audience for that content to blow up. For best results, we recommend modelling the exact content has gone viral in your space and telling it in your own voice.

My niche is saturated.

If your competitors are already doing it, then you’re already behind. Better start making content to catch up, or you’ll irrelevant. You are unique. Your journey is unique. You will more easily attract those that are most similar to you vs. competitors.

I need to post at a certain time of day.

If you haven’t found your formula for viral success, then this doesn’t really matter.

There are benefits to posting consistently at the same time every day – you’ve probably seen TV shows do this.

If a video idea has high click through rate and audience retention, then you can post anytime and it will still reach millions in the long run.

YouTube’s top channel, Mr. Beast does this – he randomly posts every 2 weeks.

I need to use clickbait and cringe tactics.

Clickbait overpromises and underdelivers. High clickthrough rate combined with high retention is better.

High retention comes from a good template. There are a few templates that have worked well for us:

• Public: Performances, keynotes, podcasts
• Escalation: 3 Levels of Difficulty, Before & After
• Relatable: Trending topics, memes
• Educational: Tutorials, “Top 3 Tips,” “How to do [x] in 1 min”
• Unique: High difficulty, high tech, or something no one has ever done before

There’s no way to consistently make viral videos.

If you haven’t found your formula for viral success, then this doesn’t really matter.

There are benefits to posting consistently at the same time every day – you’ve probably seen TV shows do this.

If a video idea has high click through rate and audience retention, then you can post anytime and it will still reach millions in the long run.

YouTube’s top channel, Mr. Beast does this – he randomly posts every 2 weeks.