Meta Ads for B2B Construction Facade
20x ROAS, 7 Figure B2B Sales
20x ROAS – helped team close millions in sales for B2B building products company using FB, IG ads. Managed a $10k monthly ad budget on Facebook and Instagram, shot edited and distributed in-house.
From 2018 to 2021, we helped AL13 Architectural Systems begin digital advertising. Facebook and Instagram ads were new, and most of the construction industry had not yet used anything but trade shows to advertise.
Client
B2B Construction Product
Method
Video, Meta Ads
Before
$0 Spent on Digital Ads
After
20x ROAS, 7 Figure Sales
01
Spending $10,000 per month on Meta Ads
Management at AL13 needed a way to generate leads on demand without having to pay $50,000 for each trade show to get a few leads and very little measurable results. We began creating a content funnel and spent $10,000 per month on Facebook Ads. We generated 100-200 B2B leads per month for the AL13 sales team to follow up and close.
02
Great business, poor website
Now that you have your target audience’s attention, your next move is to give them everything they need to make a buying decision.
“What’s it like to use your product?” “How will the product benefit me?” “How much time and money will I save?”
If someone can see, hear, and feel the benefits of your product before even buying it, they will be more likely to buy. Naturally, we chose to create YouTube tutorials.
03
Featured Projects with UAV Aerials
Now that you have your target audience’s attention, your next move is to give them everything they need to make a buying decision.
04
Vlog Style Project Feature
Vlog style videos are more relatable because they don’t make your customer feel like you’re selling them something.
People love to buy. People just hate being sold to. Create videos that are disarming, and showcase your product in a friendly, familiar way. Potential customers scrolling through their social media feed are less likely to scroll away thinking it’s an ad.