Do Facebook Ads work?
From 2018 to 2021, we helped AL13 Architectural Systems begin digital advertising.
Facebook and Instagram ads were new, and most of the construction industry had not yet used anything but trade shows to advertise.
Spending $10,000 Per Month
Management at AL13 needed a way to generate leads on demand without having to pay $50,000 for each trade show to get a few leads and very little measurable results.
We began creating a content funnel and spent $10,000 per month on Facebook Ads.
We generated 100-200 B2B leads per month for the AL13 sales team to follow up and close.
YouTube Tutorials
Now that you have your target audience’s attention, your next move is to give them everything they need to make a buying decision.
- What’s it like to use your product?
- How will the product benefit me?
- How much time and money will I save?
If a someone can see, hear, and feel the benefits of your product before even buying it, they will be more likely to buy.
Naturally, we chose to create YouTube tutorials.
Featured Projects with UAV Aerials
Now that you have your target audience’s attention, your next move is to give them everything they need to make a buying decision.
Vlog Style Project Feature
Vlog style videos are more relatable because they don’t make your customer feel like you’re selling them something.
- People love to buy.
- People just hate being sold to.
- Create videos that are disarming, and showcase your product in a friendly, familiar way
Potential customers scrolling through their social media feed are less likely to scroll away thinking it’s an ad.